Mergers and acquisitions (M&A) are common growth strategies. Last year, M&A activity across the globe was about nine percent above pre-pandemic levels – and at Chartwell Agency we saw firsthand from our clients the impact M&A activity can have on an organization and an industry. Looking ahead into 2023, data is showing it’s going to […]
With 2022 almost in our rearview mirror, at Chartwell Agency, we’ve been thinking a lot about the year ahead and what the top marketing trends will be in 2023. We don’t have a magic crystal ball, but we do have the experience of working with clients across the United States and in many industries, such […]
If you’re a bank or credit union, now is the time to invest in optimizing your website through search engine optimization (SEO).
The fear of a recession is real, and there is a large debate on whether the downturn will begin this year or next. This means a potential decrease in consumer spending, fewer products and services being sold by businesses, and more job loss are all on the horizon. Very often during times of economic downturn, […]
This past week, the Chartwell financial marketing team attended the 2022 Marketing Association of Credit Unions (MAC) Conference. It was an amazing experience to network with some of the best and brightest credit union marketing teams across the nation. We found ourselves having conversations about credit union marketing, branding, loan generation campaigns, social media strategy, […]
Social media, blogs, community outreach, advertising, website content, video development, oh my! How can financial marketing teams today manage their time and resources to effectively attract new clients and drive growth? Hint: Less is more. With a few foundational elements in place and smart planning, you can turn your marketing plan into your best one […]
In the most recent employment data from the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their job in August 2021. This is a record-high rate, with the most people quitting their jobs in the south and Midwest regions of the country. Known as the “Great Resignation” and sparked by the COVID-19 pandemic, the […]
Forecasting financial industry marketing and public relations trends is an important component of any communications and marketing plan. Check out some of these trends to help enhance your visibility.
With the economy beginning to show signs of a resurgence, now is the time to reinvent your credit union or community bank public relations strategy. Why now? With more than a year of navigating the unfamiliar territories of the pandemic, we are now transitioning to life post-COVID. People’s needs, desires, and day-to-day routines are changing. […]
To feel more confident in your financial marketing and communications today, consider strategies that will help increase interest earnings in your marketing portfolio. What does that look like?