Positive phrasing is positioning a statement more positively. It means removing negative words in favor of positive ones, offering options, and emphasizing positive outcomes and consequences.
It’s nice to be recognized for doing great work, especially when that recognition comes from those in your industry who understand the unique challenges you face – whether that’s increasing competition, emerging technologies, shifting customer expectations, talent shortages, or shrinking budgets. However, it often falls to the marketing department to compile and submit the nominations, […]
Everyone has been touched by COVID, and (for the most part) credit unions have done a good job pivoting to make sure their members have the information and resources they need to make it through. In some respects, this has been an opportunity for credit unions to shine, demonstrating how their focus on community ties and member value set them apart when the going gets tough. However, as we begin to emerge from 2020-pocolypse, credit union marketers are shifting from what feels like survival mode to the desire to strategize, plan, and measure their programs (ah, the good ‘ole days!).
Healthcare marketers today have a lot on their plates. From updating COVID communications to promoting that new physician, and redesigning ad campaigns to managing social platforms, healthcare marketers find themselves pulled in multiple directions at once. It can be difficult to rise above the noise and do a strategic reset, reminding ourselves of some of […]
I was in a meeting with a potential new client last week when he made the comment, “I prefer not to work with a hippopotamus,” when describing his current agency relationship. Of course, when someone makes a comment describing their agency partner as a hippo, you assume there must be more to the story. He […]
Nothing is funny about the pandemic. Numbers escalated, we stayed home. We all became employee/teacher/chef/sanitation engineers – simultaneously. Then glimmers of hope, small returns to normalcy before escalating numbers crept up again and have us planning for the “what ifs” of repeated stay-at-home orders, school closures, and additional hits to an already wounded economy. Yeah, […]
At Chartwell Agency, we help clients redesign or refresh websites often. Invariably, we have the conversation about THE BLOG. “Do we really need a blog?” “If we have one, how often do we need to create new content?” “Does anyone even read blogs anymore?” These are all questions we’re regularly asked (and ones we’ve even […]
As of this moment, we’re living through an unprecedented economic crisis. History has no comparable lessons from which we can learn, so we’re all navigating through uncharted territory together. We’re also dealing with loss – loss of our routines, the confidence in our plans, and even a sense of predictability about the future. While these […]
With the growing field of data analytics – as well as the growing number of data resources available to financial marketers – it seems that we have access to more information about our customers than ever before. While the availability of data is no longer the problem, the ability to mine, analyze, and leverage that […]
It’s happened to all of us at one time or another. We get the dreaded phone call or email from a client that says, “Call me when you have a minute.” No other context. No additional information. Just that line that might as well scream, “We’re breaking up.” Sometimes you could sense it was coming, […]