Using the Top 5 Best Practices in School Branding to Attract Students
No matter what level of education marketing you are in, it all comes down to one important issue: enrollment.
Entries by Rebecca Epperson
Customer Service Training Should be Your New Year’s Resolution
During some travel hiccups with our recent holidays, my family and I decided to spend a few days at a large indoor waterpark-hotel so that our 11-year-old daughter (and us, truth be told!) could enjoy a few days of fun and relaxation. The overall experience was great, and we tremendously enjoyed the time making memories […]
Make Employee Engagement an Ongoing Marketing Strategy
Too often, organizations consider employee retention or employee engagement as a human resource or operations focus and assume that marketing should be focused on external audiences. If that statement seems true to you/your business, I challenge you to remove any preconceived ideas, toss off the blinders, and consider current employees as the priority audience to […]
The Benefits of Blogging and Answering: Should My Company Blog?
We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after all, you’re reading a blog right now, […]
Making an Impact in the New Normal of Public Relations
As most public relations professionals know, there have been incredible changes with media in just the past few years forcing even the most experienced marketing experts to learn a new normal in pitching and securing stories. Traditional news sources have increased competition and recognize that any social media post can become viral becoming “news” in […]
Storytelling is Vital for Economic Development Organizations
Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic development councils, industrial parks, associations, and municipalities and others, these organizations promote opportunities, drive investment, and share successes to […]
Celebrating 20 Years of Storytelling
In 2022, Chartwell Agency will be celebrating its 20th year in business. It didn’t dawn on me until a team member mentioned it to me recently. How could that be? Didn’t I just establish PR Etc. – the precursor to our 2014 rebrand to Chartwell Agency – out of my home (at a time when working from home looked nothing like it does now)?
Sift Through Outdated Marketing Efforts
Chartwell Agency recently moved to a new office space (down the hall into a much sweeter suite!) and while it was a short physical move, there still was some extremely heavy work to do as we sifted through boxes of collateral, papers, tradeshow materials, and other such “we-cannot-throw-away” items. After 20 years in business and […]
The ABC’s of School Branding Efforts that Make the Grade
Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end. How they approach enhancing admissions can have stark differences. Those that are most successful lean into their authentic Brand (with a capital B), as my colleague Emily Hartzog […]
Graduate to Better School Marketing to Grow Your Organization’s Enrollment
As schools focus on enrollment, here are four simple guidelines to improve your school marketing and grow your organization’s enrollment.