Entries by Rebecca Epperson

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Website Best Practices for Economic Development Organizations

Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached their websites slightly differently, those economic development organizations that were most successful in driving interest and outcomes for their regions had similar attributes. […]

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Making an Impact in the New Normal of Public Relations

As most public relations professionals know, there have been incredible changes with media in just the past few years forcing even the most experienced marketing experts to learn a new normal in pitching and securing stories. Traditional news sources have increased competition and recognize that any social media post can become viral becoming “news” in […]

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Storytelling is Vital for Economic Development Organizations

Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic development councils, industrial parks, associations, and municipalities and others, these organizations promote opportunities, drive investment, and share successes to […]

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The ABC’s of School Branding Efforts that Make the Grade

Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end. How they approach enhancing admissions can have stark differences. Those that are most successful lean into their authentic Brand (with a capital B), as my colleague Emily Hartzog […]