How to Build a Brand on Social Media

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In today’s digital world, social media marketing is a powerful tool for building and growing a brand. Whether you are new to social media or looking to enhance your existing strategy, elevating your brand requires careful planning and consistent…

Cracking the Code: Best Practices for QR Code Advertising

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QR code advertising is a powerful tool that adds both interactivity and convenience to your designs. Whether you’re looking to increase engagement, drive traffic, or offer time-sensitive deals, QR codes can elevate your advertising strategy…

The Forgotten F-Word: Ad Frequency in Digital Marketing

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Picture it: You’ve launched your perfect digital campaign, and the performance metrics start pouring in. Brace yourself – it’s acronym time. Before you know it, you’re knee deep in CPM, CTR, VCR, CTOR, CPC, VTR, and CAC with the hopes…

Digital vs. Traditional Marketing — Why the Best Strategy Combines Both: Part 1

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When it comes to reaching your audience, digital marketing often steals the spotlight—and for good reason. It's fast, data-driven, and highly targeted—allowing you to reach specific audiences based on demographics, behaviors, and interests.…

Chartwell Agency Develops New Website for Rock Valley Credit Union

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a website redesign for Rock Valley Credit Union. With this new collaboration,  the website focuses on enhancing user experience, ensuring…

Grow Your Brand with Storytelling: 5 Ways It Makes a Lasting Impact

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In a world where consumers are bombarded with ads, content, and countless brand messages every day, how do you break through the noise? The answer is clear, though not always easy—storytelling. At Chartwell Agency, we help brands tell…

Anderson Japanese Gardens Partners with Chartwell Agency on Record-Breaking Marketing Campaign

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Anderson Japanese Gardens, one of the top Japanese gardens in the United States, to execute a high-impact marketing campaign designed to increase…

Why Website User Experience (UX) is Key to Building a Memorable Brand

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In today’s digital landscape, creating a standout brand goes far beyond offering great products or services. With countless websites and apps vying for attention, what truly sets a brand apart is the user experience (UX); it’s about how…

Chartwell Agency Partners with Picatinny Federal Credit Union for a Website Redesign

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a successful website redesign for Picatinny Federal Credit Union. The partnership marks a significant change for Picatinny, a full-service credit…

Fact or Fiction: Debunking Four SEO Myths

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Search engine optimization (SEO) has always been a critical factor in successfully marketing your online presence. A well-optimized website not only attracts potential customers but also signals credibility to search engines like Google, helping…