man watching ctv marketing ad

Making CTV Work for Your Business: Strategy, Creativity, and Smart Budgeting

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CTV Starts with Strategy Connected TV (CTV)  has redefined how brands engage audiences. It offers the precision of digital targeting with the emotional power of television storytelling. Before diving in though, it’s essential that you…
man watching ctv ad on television

CTV Is No Longer Optional

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Growth and Trends You Can’t Ignore If it feels like everyone is streaming these days, you’re not wrong. Over 88% of U.S. households now have at least one CTV device¹, and cord-cutting is at an all-time high. People aren’t just watching…
RFD airport logo

RFD Extends Partnership with Chartwell Agency

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, announced its continued partnership with Chicago Rockford International Airport (RFD), a leading regional passenger and global cargo airport. The renewed agreement…

Chartwell Agency Wins Four dotCOMM Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently received four dotCOMM Awards from the Association of Marketing and Communication Professionals. These prestigious honors place Chartwell among the top-performing…
rise at regis campaign on billboard

Regis College Partners with Chartwell Agency to Launch “Rise at Regis” Brand Campaign

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Regis College, a co-educational, values-based institution near Boston, to develop and execute a dynamic brand campaign designed to boost enrollment…
traditional and digital ad journey

Digital vs. Traditional Marketing – 5 Tips for a Balanced Strategy That Works

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In Part 1 of Digital vs. Traditional Marketing — Why the Best Strategy Combines Both, we explored traditional and digital tactics and how each brings unique strengths to a marketing strategy. Digital allows you to precisely target your desired…
qr code on blue background

Cracking the Code: Best Practices for QR Code Advertising

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QR code advertising is a powerful tool that adds both interactivity and convenience to your designs. Whether you’re looking to increase engagement, drive traffic, or offer time-sensitive deals, QR codes can elevate your advertising strategy…
infographic of frequency in digital marketing

The Forgotten F-Word: Ad Frequency in Digital Marketing

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Picture it: You’ve launched your perfect digital campaign, and the performance metrics start pouring in. Brace yourself – it’s acronym time. Before you know it, you’re knee deep in CPM, CTR, VCR, CTOR, CPC, VTR, and CAC with the hopes…
man looking between traditionl and digital marketing

Digital vs. Traditional Marketing — Why the Best Strategy Combines Both: Part 1

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When it comes to reaching your audience, digital marketing often steals the spotlight—and for good reason. It's fast, data-driven, and highly targeted—allowing you to reach specific audiences based on demographics, behaviors, and interests.…
tips for digital campaign on blue screen

Top Tips for Preparing a Digital Campaign

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A successful digital marketing campaign requires thoughtful preparation. Without a solid plan, organizations risk wasting valuable time, resources, and dollars. Planning time up front ensures that your campaign aligns with business goals, targets…