Website Best Practices for Economic Development Organizations

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Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached…
SEO Audit infographic

SEO Audits as a Catalyst for Growth: What We’ve Learned in Conducting Them

Getting visitors through your front door is vital to your business. Just as important is providing a virtual front door: your website. No matter the time that your customers are looking for you or where they might be, your website is ready…

GA4 vs UA: Some New Features to Help You Build Better Marketing Strategies

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Take a look at this deeper dive into some of Google Analytics 4 new features that set it apart from Universal Analytics.

Google Analytics 4: Five Reasons You Should Embrace It

, , The year was 2012. The iPhone 5 was just released and boasted a stunning eight-megapixel camera. Facebook decided to purchase a fun little photo-sharing app called Instagram and acquired all 13 of its employees…

Chartwell Agency Designs New Website for Ingenium Aerospace

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently designed a new website for Ingenium Aerospace creating a solid foundation and communications structure to grow its marketing materials to reach more clients,…
marketing award Marcom

Chartwell Agency Receives Eight MarCom Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). The MarCom Awards honors excellence in marketing…

Insights from a Recent Website Redesign

There is more to website redesign than good looks. The construction of your website has to be innovative, be held to the latest SEO standards, with impactful messaging, and have rock-solid functionality. When designing a website, you must become…

Not an Online Brochure – Writing Website Copy That Works!

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At Chartwell Agency, we do more than design and develop beautiful websites – we also write the website copy. Why? Writing website copy is a specialized style of marketing content development that is part science, part artform. Understanding the user experience, following best practices for consistent content presentation, telling a story, and driving a call to action across multiple display variables represent just a few of the challenges for web copywriters. Here are a few tips to write website copy that really works.

The WWW (WHY? WHAT? WHO?) of Website Development

, , Websites are the core of most businesses’ brands. They are a portal for people to know and understand who you are, what you do, why you do it, and what you can do for them. As digital and virtual engagement…
credit union marketing teams working around a table

Top Reasons Your Credit Union Marketing Team Can Benefit from an Agency

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This past week, the Chartwell financial marketing team attended the 2022 Marketing Association of Credit Unions (MAC) Conference. It was an amazing experience to network with some of the best and brightest credit union marketing teams across…