Chartwell Agency Completes Redesigned Website for BioForward Wisconsin

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Firm’s Expertise in Economic Development and Healthcare Marketing Assists in Growing Visibility for Client

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a website redesign for BioForward Wisconsin, the voice of the state’s biohealth industry, to better tell its story, connect its members, and serve the industry.

BioForward Wisconsin is the collective voice of Wisconsin’s robust and comprehensive biohealth cluster, representing more than 220 member organizations across an integrated network of health solution leaders, including research institutions, biotech and biopharma, digital health, and medical device and diagnostics. 

It is an action-oriented association that focuses on initiatives to strengthen the state’s talent pipeline; collaborations to develop supply chain partnerships; educational and networking events to enhance professional development; and legislative advocacy to highlight the economic and social impact of the biohealth industry on the state, nation, and world. 

Chartwell’s expertise in economic development marketing and healthcare marketing came together to create compelling visuals and stories in the new website design to make BioForward’s website a resource for multiple audiences. For members, the site is a tool to find the information about events, advocacy efforts, networking resources, or relevant industry news. For potential talent, the site serves as a promotion of Wisconsin’s robust biohealth opportunities and amazing quality of life. For community and state leaders, the site serves as a resource for detailed information around the economic and human impact of the state’s biohealth cluster, recognizing the accomplishments of individual member companies and the industry as a whole.