Chartwell Agency Launches Targeted Campaign to Boost Enrollment at Vegas-Based The Meadows School
Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with The Meadows School, Las Vegas’s top-ranked private preschool through 12th grade institution, to launch a comprehensive digital campaign designed to attract and convert high-intent prospective families.
To support its enrollment objectives, The Meadows School turned to Chartwell for a digital, results-focused marketing strategy. The campaign, “Excellence in Everything,” was built using Chartwell’s proprietary Connect℠ platform, which leverages data-backed behavioral insights, geo-targeting, and demographic filters to engage the right audience at the right time.
The initiative featured a blend of display advertising, social and connected TV (CTV) placements, and highly targeted email outreach. Always-on tactics helped reinforce brand visibility, while timely messaging ensured The Meadows School stayed top-of-mind for families actively exploring educational options.
The campaign delivered impressive outcomes:
- Engagement metrics across all channels exceeded industry standards, signaling strong content relevance and audience alignment.
- Email campaigns performed especially well, with click-through rates up to 1% higher than industry benchmarks.
In addition to driving measurable interest and inquiries, the campaign helped reinforce The Meadows School’s reputation for academic excellence, community, and innovation in education.
With compelling visuals, a focused narrative, and a strategic digital approach, Chartwell successfully helped The Meadows School strengthen its presence, connect with mission-aligned families in a meaningful way and ultimately surpass its enrollment goal.
