Keith School Partners with Chartwell Agency to Promote its Summer Care Program to Exceed Enrollment

Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Keith Country Day School, the top-ranked college prep school in the Rockford region, to promote its Summer Care program, resulting in a successful campaign that drove increased awareness and higher enrollment compared to previous years. Through a blend of digital outreach and creative materials, the collaboration highlighted the program’s unique offerings and connected with more families across the community searching for enriching summer care options.

To reach more families and highlight the program’s engaging summer experience, Chartwell Agency created a multi-faceted campaign that included content development, social media advertising, targeted email communications, and creative collateral such as a program banner, informational slicks, and a dedicated website landing page. The integrated approach raised awareness of the Summer Care program and resulted in an increase in participation.

“Our Summer Care program is an important extension of Keith’s mission to provide safe, enriching opportunities for children beyond the traditional school year,” said Charo Chaney, Head of School at Keith Country Day School. “With Chartwell’s expertise, we were able to reach more families and welcome more students into the program this summer.”

Chartwell Agency specializes in developing marketing strategies that drive results for schools and education-based organizations. By combining targeted outreach with engaging creative, the agency ensured Keith Country Day School could effectively connect with families seeking high-quality summer programming.