Marketing Strategies to Curb the Candy Hangover
Trick or treat! It’s time again for my annual Halloween-themed blog. I have talked about how you can sweeten up your marketing strategies using popular Halloween candy as examples, how your plan can die in its tracks using horror movie analogies and how you can dress up your marketing ideas using costumes as a theme.
This year my blog landed after Halloween, so I figured it was a great time to talk about what happens after the big day and how you can apply those activities to some marketing best practices.
Protect the bag
After trick or treating, it’s very important to keep tabs on your bag. You never know who might be lurking and plotting a candy takeover. Just like you must protect your candy bag and watch out for others, you must pay attention to your competition if you want your organization’s marketing to be successful. It’s important to stay one step ahead of them and own the market with your message.
Don’t overdo it
Trust me, I know from experience. You don’t want to dive into your candy and indulge in too many pieces right away. Take it slow and savor your treats. In marketing, it’s better to implement strategies and do them well than have 50 things going on at once that are not effective. Don’t end up with a marketing gut ache. Instead, research, plan, implement, and evaluate.
Watch for cavities
Eating lots of sugar and sweets and not brushing your teeth can cause tooth decay and marketing reports indicate dentists report an abnormally higher number of dental decay and cavities immediately after Halloween. Just like your teeth, your marketing strategies also can rot. In the marketing world, it is imperative to keep up with the trends. Attend webinars or workshops. Subscribe to blogs and newsletters. Join trade associations and member organizations. Don’t fall short and end up having to put a filling on your plan because you were not up to speed with the direction marketing is headed in your industry.
Out with the old, in with the new
We all know when it gets to be that time. You bag is almost empty and the only items remaining are the ones you keep skipping over for better options. You know, choosing a Reese’s or Snickers over that Payday or Almond Joy. When it’s time, it’s time. You must be ok with throwing out the old and bringing in the new. We mention evaluating your campaigns and strategies above. This is crucial to your success and your organization must be open to doing new things and not just staying stagnant with the same old strategies. Keep an eye out for when it’s time to trade in the Reese’s ghost for the Reese’s Santa.
If your organization needs support implementing best practices into your marketing plan, give Chartwell Agency a call.