Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently partnered with Chicago Rockford International Airport (RFD) to support the launch of American Airlines’ Landline service through an integrated public relations and digital marketing campaign.

The new service connects travelers from Rockford to Chicago O’Hare International Airport via luxury motorcoach transportation booked directly with their American Airlines flights, providing seamless access to the airline’s global network.

RFD partnered with CWA Economic Development Marketing, a specialized division of Chartwell Agency,  to build awareness, educate travelers on how the new travel service works, and drive engagement across earned media, social media, email marketing, and digital advertising channels.

The campaign combined media outreach, press events, targeted digital advertising, email marketing, and educational content designed to simplify the passenger experience and build confidence in the new service. Together, the efforts generated earned media reach of more than 2.2 million people, nearly 40,000 visits to the Landline landing page, more than 18,000 social media ad clicks, and 3,500+ conversions through the campaign’s booking call-to-action.

The campaign helped position RFD as an innovative transportation hub while successfully introducing travelers to a new and convenient way to connect with the American Airlines network.

To learn more about Chartwell Agency and the services offered, visit www.chartwellagency.com.