NY Preschool & Kids Club Partners with Chartwell Agency on Organizational Rebrand

Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with NY Preschool & Kids Club (NYPKC), a leading children’s enrichment center and preschool in New York City, serving children ages 3 months to 12 years. Formerly known as NY Kids Club, Chartwell led NYPKC through a full brand transformation to better reflect the school’s expanded programs, innovative curriculum, and commitment to joyful, connected learning.  

Chartwell Agency’s strategic and creative process included developing new brand messaging and positioning, creating a new visual identity including a logo, signage, and marketing materials, and new brand guidelines. In addition, Chartwell developed a brand rollout strategy to position NYPKC as a leading NYC education partner for use in a coordinated launch across locations, marketing channels, and audiences.

“Chartwell’s goal was to create a brand that authentically represents NYPKC’s mission while appealing to families and the broader community,” said Rebecca Epperson, founder and CEO, Chartwell. “The rebrand positions NYPKC as a modern, family-centered education partner and sets the stage for the organization’s continued growth in New York City.”