Racine Unified School District Selects Chartwell Agency to Oversee Three-Year Marketing Campaign
Chartwell Agency was recently named as Agency of Record (AOR) by Racine Unified School District (RUSD), the fifth largest school district in Wisconsin.
Aligned with its goals to prepare all students for college and careers after graduation, RUSD has a diverse and robust continuum for Racine families from Pre-K (ages 3-4) through 12th grade. With special programs including International Baccalaureate schools, a Montessori school, S.T.E.M.-focused school, fine arts magnet, academy model, dual language, virtual learning and career and technical training programs, RUSD has worked to establish choices so that all students can be successful.
Chartwell’s education marketing division will oversee a new marketing campaign to further enhance RUSD’s position as school of choice for families in the market. The integrated communications efforts also will include efforts to reach a high-visibility awareness of the unique programs, academics, and extra-curricular opportunities provided by the District. Additionally, the campaign will enhance the sense of pride in its school district and its public-school students to further attract residents, businesses, and organizations to the community.
“We’re honored to apply our education marketing experience to impact a school district that has so much to offer and benefits the entire region,” said Rebecca Epperson, President, Chartwell Agency. “School districts reach beyond student education through graduation. They are essential to a region’s economic development, workforce pipeline, and the long-term vitality of its residents and businesses.”