RFD Extends Partnership with Chartwell Agency
Chartwell Agency, an award-winning marketing firm based in northern Illinois, announced its continued partnership with Chicago Rockford International Airport (RFD), a leading regional passenger and global cargo airport.
The renewed agreement follows a robust and highly competitive request for proposal (RFP) process that included both local firms and specialized agencies from across the region. Chartwell’s proven track record, creative approach, and deep understanding of the economic development sector secured the win.
Chartwell has worked with RFD for more than 14 years, supporting the airport through a variety of strategic initiatives designed to enhance visibility, grow passenger numbers, and strengthen RFD’s position as a global leader in cargo. The renewed partnership underscores Chartwell’s role as agency of record, offering an integrated suite of services that includes:
- Public relations: strategic announcements, media interviews, and ongoing storytelling of RFD’s passenger and cargo milestones
- Digital marketing: initiatives such as search engine marketing (SEM), display advertising, social media campaigns, and targeted email outreach
- Campaign development: including the development of a new marketing campaign to boost regional awareness and passenger engagement as well as heighten cargo services
- Creative design: development of trade show booths, event graphics, and collateral materials
- Social media: content creation and engagement to connect with community members, travelers, and stakeholders
- Website support: enhancements to strengthen user experience, align with marketing campaigns, and expand storytelling through blogs and other content
“RFD has become one of the fastest-growing cargo airports in the world while continuing to serve our local and regional passengers,” said Zack Oakley, Executive Director of RFD. “Chartwell has been a tremendous partner in helping us tell that story through celebrating new passenger destinations, sharing exciting cargo milestones, and simply connecting with our community. Their expertise allows us to stay focused on operating the airport while ensuring our message reaches the audiences that matter most.”
With RFD continuing to see record-setting growth in both cargo and passenger services, Chartwell’s innovative, data-driven approach will help position the airport for long-term success and expanded global visibility.
