CTV

Meet Audiences Where They’re Watching.
Deliver Your Message on the Big – and Small – Screen.
Drive Impact With Video

Streaming has transformed how audiences consume content – and how brands connect with them.

Connected TV (CTV) advertising places your message directly within premium streaming environments like Hulu, Roku, YouTube TV, and other on-demand platforms. As traditional TV viewership declines and streaming continues to grow, CTV offers a powerful way to reach engaged audiences with the precision of digital targeting and the impact of video.

At Chartwell, we develop CTV campaigns that combine the storytelling strength of television with the targeting capabilities of digital media. This means your ads aren’t just broadly delivered, they’re strategically placed in front of defined audience segments based on demographics, interests, and viewing behavior.

Video is the most effective format in digital advertising today. It captures attention faster, communicates more in less time, and drives stronger brand recall compared to static formats. CTV builds on that strength by delivering video in a lean-back, full-screen environment where audiences are highly engaged and less distracted.

We integrate CTV into your broader media strategy to extend reach, reinforce messaging, and create meaningful connections with your audience – at scale.

CTV Media Strategy & Planning

We define campaign goals, audience segments, and platform mix to align with your broader marketing objectives.

Audience Targeting & Data Integration

We leverage first-party and third-party data to reach specific audiences based on demographics, interests, geography, and viewing habits.

Premium Streaming Platform Placement

We place your ads across trusted streaming services and networks, ensuring high-quality environments and brand alignment.

Video Creative Strategy & Development

We develop or adapt video assets designed specifically for CTV and focus on clarity, storytelling, and impact within short timeframes.

Cross-Channel Integration

We align CTV campaigns with digital, social, and display efforts to create a cohesive, multi-channel experience.

Frequency & Reach Optimization

We manage how often and where your ads appear to maximize exposure without oversaturation.

Advanced Attribution & Measurement

We track performance through metrics like completion rates, reach, and post-view actions to understand campaign impact.

Retargeting & Sequential Messaging

We connect CTV with other digital channels to re-engage viewers and move them further along the decision-making journey.

Built for the industries we serve

Our work is grounded in deep experience across the sectors we know best – credit unions, economic development, education, healthcare, and nonprofit organizations.

We understand the unique challenges, audiences, and opportunities within each and tailor every strategy accordingly. Because effective marketing and communications isn’t one-size-fits-all. It’s informed, intentional, and built for your world.

Problems we solve

“We don’t have the capabilities or budget to develop video.”

We meet you where you are – whether that means adapting existing assets, developing streamlined video content, or scaling production to fit your budget. From lightweight, high-impact formats to fully produced spots, we create video solutions that are efficient, effective, and aligned with your goals.