clients
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Anderson Japanese Gardens (AJG), a nationally recognized garden in Rockford, Illinois, spans 12 acres of tranquil beauty, including flowing streams, waterfalls, winding pathways, and koi-filled ponds. As one of the highest-quality Japanese gardens in North America, AJG is a non profit dedicated to preserving Japanese horticulture and culture. While well-known locally, AJG sought to increase its visitor numbers and expand its audience, particularly beyond its immediate region.
AJG wanted to grow its annual visitors by reaching a wider audience, focusing on both local and out-of-town guests. The organization also needed support with day-to-day marketing, communications, social media, and public relations.
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