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Racine Unified School District (RUSD), located in southeastern Wisconsin, is the fifth-largest school district in the state. Aligned with its goals to prepare all students for college and careers after graduation, RUSD has a diverse and robust continuum for Racine families from Pre-K (ages 3-4) through 12th grade. With special programs including International Baccalaureate schools, Montessori schools, S.T.E.M.-focused schools, fine arts magnets, academy models, and career and technical training programs, RUSD has worked to establish choices so that all students can be successful.
RUSD sought to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as the school of choice for Racine families.
To better tell its story, RUSD relied on Chartwell Agency’s design and storytelling talents, marketing expertise, and digital capabilities. The goal was to promote its offerings and reach families at multiple points throughout the decision-making cycle.
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