Nonprofit
Nonprofit Marketing That Grows Impact, Reach, and Fundraising
CWA Nonprofit Marketing is a specialized division of Chartwell Agency, delivering full-service marketing solutions built specifically for mission-driven organizations.
We help nonprofits expand visibility, increase fundraising, and connect the right audiences to their programs and services — all while operating within limited budgets and lean internal teams. Our focus is simple: amplify your mission so it reaches the people who need it most.
Built for the industries we serve
Our work is grounded in deep experience across the sectors we know best – credit unions, economic development, education, healthcare, and nonprofit organizations.
We understand the unique challenges, audiences, and opportunities within each and tailor every strategy accordingly. Because effective marketing and communications isn’t one-size-fits-all. It’s informed, intentional, and built for your world.
Challenges
Solving the Challenges Nonprofits Face Every Day
Nonprofits are being asked to accomplish more than ever before — generate greater fundraising results, demonstrate measurable impact, and grow participation — often without additional staff or resources. At the same time, digital platforms evolve constantly, competition for attention increases, and board expectations continue to rise.
At CWA Nonprofit Marketing, we work alongside organizations navigating the real-world challenges that come with growth and sustainability. From reaching the right audiences for programs and services to increasing fundraising and donor retention, we understand that your mission can’t move forward without the right strategy behind it. The pressure is constant, and the landscape is always changing.
We partner with nonprofits navigating:
Pressure to increase fundraising and donor retention
Difficulty reaching the right people for programs and services
Limited staff time, marketing expertise, or internal resources
Low visibility or inconsistent brand messaging
Challenges targeting donors, participants, or community audiences
Constant changes across digital platforms and tools
Challenges of managing board expectations and needs
Solutions
Focused on Outcomes That Matter
Marketing only works if it moves your mission forward. That’s why we focus on measurable results that directly support your organization’s growth, sustainability, and community impact.
Every strategy we develop is built around clear goals – whether that’s increasing donor loyalty, expanding program participation, or strengthening trust with the audiences who matter most. We measure success by what actually creates momentum for your organization, not just activity or impressions.
Our work helps nonprofits:
Reach the right people for programs, services, and resources
Increase awareness and engagement with priority audiences
Grow donor acquisition, retention, and monthly giving
Strengthen trust and credibility with supporters and partners
Maximize performance during critical fundraising moments
Stories of Growth and Mission Impact
Every nonprofit’s mission is unique, but the challenges are often shared. Our case studies highlight how we’ve helped organizations elevate visibility, increase fundraising, strengthen donor engagement, and expand program participation.
Each story demonstrates strategic focus and alignment with the goals that matter most to mission-driven organizations and the communities they serve.
Why Nonprofits Choose CWA Nonprofit Marketing
Choosing a marketing partner is about more than capability – it’s about alignment. Nonprofits choose CWA Nonprofit Marketing because we understand the weight of your mission and the realities you operate within.
We combine strategic insight with practical execution, ensuring every recommendation is grounded in your goals, budget, and capacity. Our team brings both nonprofit expertise and agency-level discipline, delivering work that is thoughtful, accountable, and built to produce meaningful results.
Nonprofits partner with CWA because we bring:
- Deep experience in nonprofit marketing
- Strategic clarity paired with strong execution
- Transparent reporting and accountability
- Creative that reflects your mission and values
- A collaborative, practical approach built for nonprofit realities
We don’t just help nonprofits get attention – we help them reach the people who matter most.
For more than 25 years,
Chartwell has partnered with nonprofit organizations across sectors including education, healthcare, foundations, advocacy, community development, and human services.
Our team has supported hundreds of nonprofits with award-winning projects and campaigns – helping organizations increase awareness, grow donor engagement, and strengthen long-term support through strategic marketing that works in the real world.
When nonprofits are looking for an experienced marketing agency that understands mission-driven work, they choose Chartwell for one reason: we know what it takes to move people to action.
Our services:
A Full-Service Marketing Partner for Nonprofits
We provide integrated strategy and implementation designed to support fundraising, awareness, and mission growth – without unnecessary complexity.
Everything is tailored to your organization’s goals, audiences, and capacity.
Our work commonly includes:
- Fundraising and campaign marketing strategy
- Advertising for nonprofits across digital platforms
- Email marketing and audience communications
- Social media marketing
- Content marketing and SEO for nonprofits
- Paid search implementation
- Direct mail strategy integrated with digital efforts
- Graphic design, web design, and brand support
- Video development to help showcase your organization
Marketing Support That Fits Your Capacity and Goals
Nonprofit organizations operate under constant pressure to increase fundraising, expand reach, and demonstrate measurable impact — often with limited staff and resources.
We develop tailored nonprofit marketing programs built around what matters most to your mission: increasing fundraising, expanding visibility, strengthening engagement, and sustaining long-term impact. Each program is designed to connect with the right audiences, motivate action, and produce meaningful, measurable results.
Looking for something specific? View our capabilities to learn more about the services we offer.
Fundraising & Donor Growth Programs
Nonprofits needing to increase donations, improve donor retention, or strengthen fundraising performance
- Fundraising campaign strategy (annual, capital, giving days)
- Donor acquisition and retention strategies
- Monthly and recurring giving programs
- Email marketing and donor communications
- Integrated digital and direct mail campaigns
Nonprofit Program Growth & Community Impact Programs
Focused on nonprofits looking to expand program reach, increase participation, or serve more people
- Program marketing strategy and promotion
- Community outreach campaigns
- Audience segmentation and targeting
- Local and regional awareness campaigns
- Partnership and stakeholder engagement
- Public relations and social media integration
- Content and storytelling to drive participation
Digital Marketing & Nonprofit SEO Programs
For organizations with underperforming websites, low search visibility, or ineffective digital (non-converting) campaigns
- Audience targeting and segmentation
- Nonprofit SEO and search visibility
- Website optimization and conversion improvements
- Analytics, reporting, and performance tracking
- Social and digital campaign creation and optimization
Ongoing Nonprofit Marketing & Performance Program (Retainer)
A fully integrated marketing partnership designed for lean teams needing consistent support, this program acts as an extension of your team — delivering strategy, execution, and performance tracking
- Strategic planning aligned to fundraising and mission goals
- Campaign execution across digital and traditional channels
- Content development and storytelling
- Email marketing and donor communications
- Collateral development
- Public relations and social media integration
- SEO and website optimization
- Monthly reporting and performance insights