Idaho Trust partnered with CWA Credit Union & Financial Marketing to develop a comprehensive brand system, including a full set of brand visual assets, brand guide, and ready-to-use design templates. The project gave Idaho Trust tools to extend a cohesive, professional identity consistently across every avenue, from digital platforms to printed collateral.
Chartwell extended Idaho Trust’s existing brand materials, starting with an assessment of current assets before developing additional brand elements.
Idaho Trust needed to extend its brand asset library to support a wide range of communications, including rack cards, one-sheeters, brochures, multi-page booklets, signage, and both print and digital advertising, but lacked a comprehensive set of visual assets and clear brand guidelines to ensure consistency across those materials.
The organization also wanted to formally document how its identity and brand elements should be presented across modern channels like its website, print materials, and social media in a comprehensive brand guide. Once completed, Idaho Trust wanted to simplify the design process by creating practical templates for daily brand executions.
Chartwell worked with the team at Idaho Trust to assess the current brand asset library and identify gaps. From there, Chartwell built out additional assets, a detailed brand guide, and a set of packaged design templates ready for immediate use.
The result gave Idaho Trust the tools to present a consistent, polished brand identity across every channel, while making it easier for the internal team to maintain that consistency going forward.
To build the brand system, Chartwell:
The completed brand system gave Idaho Trust a cohesive, professional identity that could be applied consistently across print, digital, and in-location materials. With a clear brand guide and ready-to-use templates in hand, the organization gained both a stronger visual presence and a more efficient path to producing on-brand materials.
