Marketing Campaigns

Campaigns That Capture Attention.
Build Momentum.
Deliver Results.

Marketing campaigns are where strategy turns into action.

At Chartwell, we plan and execute integrated marketing campaigns designed to deliver impact around specific moments. Each campaign is built with a defined timeframe, clear objective, and measurable outcome – whether you’re launching an initiative, promoting a service, or driving a shift in perception.

We align messaging, creative, and channels to create focused momentum—ensuring your campaign reaches the right audience, at the right time, and drives meaningful results.

Our approach considers how to inform your right-fit audiences through options including digital, traditional, shared, and earned channels into a coordinated effort so every touchpoint reinforces the same story. When campaigns are aligned across platforms, they create stronger recognition, smoother audience experiences, and more impactful results.

We combine audience insights, messaging, creative development, and media strategy to build campaigns that not only reach people but also resonate and drive action.

The most effective campaigns are built to deliver impact by aligning message, timing, and channels to achieve a clear goal.

Campaign Strategy & Planning

We define clear objectives, target audiences, messaging, and success metrics to guide every campaign from concept through execution.

Integrated Campaign Development

We build campaigns that connect across channels – digital, social, PR, advertising, email, and traditional media – creating a unified and cohesive experience.

Audience Targeting & Journey Mapping

We identify key audiences and map how they engage across touchpoints, ensuring your campaign reaches them at the right time and in the right way.

Creative Direction & Campaign Messaging

We develop the central campaign concept, messaging, and visual direction to create a strong, consistent narrative across all assets.

Multi-Channel Execution (Digital + Traditional)

We activate campaigns across platforms including digital advertising, social media, email, PR, events, and traditional media such as TV, radio, print, and outdoor.

Launch & Awareness Campaigns

We support product launches, organizational initiatives, and awareness efforts by building momentum and visibility around key moments.

Campaign Management & Optimization

We monitor performance, adjust tactics, and optimize campaigns in real time to improve engagement, reach, and results.

Performance Tracking & Reporting

We measure what matters: tracking campaign performance, audience engagement, and business outcomes to inform future strategy.

Built for the industries we serve

Our work is grounded in deep experience across the sectors we know best – credit unions, economic development, education, healthcare, and nonprofit organizations.

We understand the unique challenges, audiences, and opportunities within each and tailor every strategy accordingly. Because effective marketing and communications isn’t one-size-fits-all. It’s informed, intentional, and built for your world.

Marketing Campaigns for Your Industry.

Every industry we work with eventually needs a marketing campaign: a focused push built around one moment, running alongside the steady, ongoing marketing that never stops. Chartwell builds the strategy, creative, and multi-channel execution behind that campaign, then tracks performance and optimizes as it runs.

Credit Unions & Financial

A credit union or community bank launching a new product, rebrand, or membership push needs a marketing campaign with its own clear start, specific goal, timeline, and way to prove it worked once it’s over. Chartwell builds the strategy and creative behind that push and tracks its performance from launch to wrap, giving credit unions and financial institutions a focused marketing campaign that complements everything else already in motion.

Economic Development

When an economic development organization launches a major investment-attraction push, site-selector visit, or community rebrand, a marketing campaign built around that one moment, with a clear timeline, strategy, specific audience, and defined budget, makes the difference. Chartwell handles marketing campaign strategy, creative, and multi-channel execution, tracking performance from launch to wrap and giving authentic community storytelling a focused, well-timed push alongside the organization’s ongoing marketing efforts.

Education

A shrinking applicant pool calls for a marketing campaign of its own: a clear timeline, a measurable goal, a specific audience, and one defined moment in the academic year to build around. Chartwell builds the lead-generation and conversion strategy behind that marketing campaign for higher education, private schools, and school districts alike, and moves prospects toward a specific, trackable enrollment goal.

Healthcare

A new service , facility opening, or awareness push works best as its own marketing campaign with a defined start and finish, a clear budget, and a clear win to point to once it wraps. Chartwell plans the creative, messaging, and platforms behind that marketing campaign from launch to wrap, tracks performance throughout, and optimizes along the way, so healthcare organizations see one measurable result at the end.

Nonprofit

A capital campaign, major event, or year-end appeal runs best as a marketing campaign of its own, with a defined timeline, strategy, and finish line, and every channel pointed at the same goal from the very first ask. Chartwell handles creative development, multi-channel execution, and performance tracking for nonprofits, giving each marketing campaign a clear finish line and a measurable result, alongside broader marketing efforts already underway.

Problems we solve

“We need to launch something and make an impact.”

We build strategic campaigns that generate awareness, engagement, and momentum around key initiatives.

“We’re not reaching or engaging our target audience.”

We define audience segments and deliver messaging that connects across the platforms they use most.

“We need a campaign that works across digital and traditional channels.”

We integrate paid, earned, owned, and shared media to maximize reach and reinforce your message at every touchpoint.

“We’re investing in campaigns but can’t measure success.”

We establish clear goals, KPIs, and reporting to track performance and demonstrate results.

“We need to stand out in a crowded market.”

We develop creative, insight-driven campaigns that capture attention and differentiate your brand.

“We need everything to work together, not in silos.”

We align strategy, creative, media, and messaging so every part of your campaign contributes to a single goal.

Marketing Campaigns Packages

Our marketing campaign services bring strategy to life – aligning messaging, creative, and channels for focused, high-impact results.

Whether launching an initiative, promoting a service, or driving awareness, we build campaigns around clear objectives, defined audiences, and measurable outcomes. Every campaign connects audience insight, storytelling, and multi-channel execution to build momentum and drive meaningful engagement.

For organizations with unique goals, we tailor solutions to your timeline, audience, and investment so every effort is intentional and built to perform.

Note: Our marketing campaign services can be integrated with other offerings to support a cohesive, strategic approach across your broader marketing efforts. When combined, scope and investment are aligned accordingly often creating efficiencies that reduce overall costs compared to standalone projects.

Marketing Campaign Package

A configurable, full-service marketing campaign built around your goals, audience and timeline.

$24,500 - $29,900

Strategy and Positioning

Facilitated discussion (90 minutes) to align on brand, product, or initiative messaging
Creation of a message map or positioning framework
Development of at least three (3) narratives, two creative campaign concepts, and refinement of the preferred concept
Refinement of preferred campaign concept into campaign-ready creative
Brand campaign guide to facilitate consistent use of campaign messaging and creative elements

Campaign Rollout Plan

Development of a multi-channel marketing campaign rollout plan
Campaign rollout timeline
Ad buy strategy aligned to campaign objectives

Measurement & Reporting

Campaign wrap report summarizing results, key insights, and recommendations for ongoing efforts.

Add-ons

Marketing Campaign Package

Enhance your campaign package with any of the following:

Stakeholder Insights
Development of a stakeholder insights mechanism – generally phone surveys (20) or focus groups (2-3) and an assessment report detailing the findings to inform campaign messaging and strategy.
$8,000 – $9,250
Campaign Execution
Hands-on management of campaign tactics including copywriting, design, placement coordination, and channel management for the entire duration of or part of the campaign rollout.(Scope and investment varies based on campaign complexity and duration.)
Website/SEO AuditInclusive of a technical audit, keyword research, competitive analysis, and analytics research to identify and document approaches to ensure your site is ready to convert campaign interest to action.
$5,000 – $7,500

Disclaimer: Budget does not include stock photography or other ancillary out-of-pocket expenses such as travel, printing or production costs