SEO Strategy Positions workplace for Online Success

workplace sought to enhance its online visibility and organic Google ranking to attract more qualified traffic to its website and realize organic growth in the region. Recognizing the importance of optimizing its digital presence, the client enlisted Chartwell Agency to conduct a comprehensive keyword and competitor analysis, and technical SEO audit aimed at improving the organization’s digital footprint to help increase brand awareness and attract new leads.

Chartwell Agency began the process with a technical SEO audit to assess page speed, mobile usability, and meta information issues on workplacestaffing.com. The results of the audit identified three key priorities for workplace to immediately focus on to improve the performance of the site and enhance SEO. From oversized images to missing tags and broken links to meta descriptions, Chartwell Agency identified website fixes that would drastically improve the client’s online presence.

In addition, the final product included content best practices for the backend and front end of the site to maintain its health which included recommendations such as image size, internal links, types of content, word counts, updating content frequently, keyword density, website architecture and more.

Additionally, Chartwell conducted a keyword and competitor analysis. The firm’s research examined online search behaviors between workplace and its competitors to help determine how the organization can improve its SEO strategies to grow the number of visitors to workplacestaffing.com, and ideally, impact decision-making processes to enhance the new business pipeline. As part of the keyword research Chartwell conducted:

• Traffic share analysis to understand website traffic generated from keyword searches in Google.
• Keyword overlap assessment to compare workplace’s keywords with those of its competitors.
• Keyword research to evaluate workplace’s ranking for specific keywords and devise strategies to enhance competitiveness in Google search results.
• Local SEO rankings to assess workplace’s performance against competitors in local search results.

As a result of these efforts, workplace saw a noticeable increase in qualified traffic to its website, positively impacting its new client pipeline and overall regional growth objectives.