Chartwell Agency, an award-winning nonprofit marketing firm based in northern Illinois, recently partnered with Severson Dells Nature Center to guide a strategic renaming to Wild Roots Nature Center following the organization’s expansion to a second location in the Rockford region.

When the organization expanded beyond its original footprint – acquiring the former Elliot Golf Course to restore it into a new nature preserve and education center – the need for a unified, forward-looking identity became clear. Chartwell Agency partnered with the organization to guide a thoughtful renaming process that would reflect both its legacy and its future.

Following the process, the organization adopted Wild Roots Nature Center as its new name. The updated naming structure provides clarity across locations, including Wild Roots Nature Center at Severson Dells and Wild Roots Nature Center at Prairie’s Edge, while Severson Dells Forest Preserve remains unchanged.

The new identity positions the organization for continued growth while reinforcing its commitment to hands‑on nature education, conservation, and community connection.

To learn more about Chartwell Agency and the services offered, visit www.chartwellagency.com.