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New York Preschool & Kids Club
Brand Campaign
Client
Regis College
Industry
Education
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“Rise at Regis” Brand Campaign Elevates Brand and Enrollment for Regis College
Regis College, a co-educational, non-profit institution located just outside of Boston, offers a wide range of undergraduate, graduate, and professional programs across four academic schools. Known for its values-based education, strong focus on career readiness, and excellence in nursing and health sciences, Regis empowers students to grow both personally and professionally.
To boost enrollment and strengthen brand recognition in an increasingly competitive higher education landscape, Regis sought a more strategic, unified marketing approach that would better connect with prospective students and reflect the institution’s mission.
Solution
Regis College partnered with Chartwell Agency to develop and launch “Rise at Regis,” a full-service, multi-platform brand campaign designed to position Regis as a vibrant, supportive, and forward-thinking choice for students seeking to rise personally, professionally, and academically.
Strategy
To help Regis College stand out and reach prospective students more effectively, Chartwell Agency developed and implemented a fully integrated brand campaign. This comprehensive strategy spanned multiple platforms, inclusive of traditional and digital advertising, and emphasized the college’s values-based, career-focused education, elevating brand awareness, sparking engagement, and ultimately driving enrollment.
Chartwell worked closely with Regis to craft a cohesive campaign narrative that positioned the college as a place where students can rise academically, professionally, and personally.
The strategy included:
- A bold campaign narrative and messaging platform: “Rise at Regis”
- Visually compelling print collateral and campus banners
- Engaging social media content and targeted advertisements
- A fully developed video concept, including storyboard, script, and art direction
- High-visibility billboards and transit ads to broaden reach
- Digital advertising, including display ads, targeted emails, and connected TV (CTV)
Outcomes
The “Rise at Regis” campaign successfully enhanced brand presence and recruitment efforts. Campaign deliverables created a consistent and compelling identity across all platforms, strengthening both internal and external perception of the Regis experience.
Some of the outcomes included:
- Increased digital engagement across social and display channels, outperforming industry benchmarks in impressions and click-through rates
- Positive feedback from students, faculty, and alumni, who embraced the new brand narrative
Stronger visibility in the Greater Boston market, with billboard placements and campaign visuals boosting recognition - Reported growth in prospective student interest during and following the campaign period
The success of the “Rise at Regis” campaign highlights the power of authentic storytelling combined with strategic, multi-channel placement. Chartwell Agency helped Regis College create meaningful connections with prospective students and build lasting momentum for the brand.
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