Marketing Campaign

Chartwell Agency specializes in education marketing, working with all sorts of schools, from large public districts to private college-preparatory schools, and from regional universities to independent colleges. We understand the student admission funnel, supporting all stages of the process including prospect, inquiry, applicant, deposit, admitted, and enrolled student.

Chartwell Agency created the You Belong Here marketing campaign to highlight the holistic side of RUSD. The tagline gives RUSD the ability to shift the emphasis, changing the meaning or the focus of the campaign:

• “YOU Belong Here” – RUSD cares for the whole student, meeting his/her
  individual needs.
• “You BELONG Here” – Students are supported and encouraged; made to feel a part of a caring community of learners and educators.
• “You Belong HERE” – With everything RUSD offers, there’s a perfect fit for each student.

Chartwell also identified a multifaceted and integrated marketing plan to assist the school district in developing a consistent message while working to reach a variety of audiences . The process included:

• Strategic Facilitation & Message Development: Chartwell oversaw the strategic
  facilitation and message development to give RUSD a strong, shared vision and corresponding message. We brought together key representatives and students to help identify targeted audiences and message points to share.
• Integrated Communications Plan (ICP): An ICP was designed to provide an actionable strategy for RUSD with tactics to implement throughout the year to deliver information to the families and neighborhoods targeted for communications. The plan provided guidance on media relations, public relations, marketing strategies, social media strategies, and digital and traditional advertising.