Rebrand & Website

Client

Winnebago County Animal Services

Industry

Non-Profit
Government

Explore Our Expertise:
Strategic Facilitation
Message Development
Marketing
Graphic Design
Website Development
Public/Media Relations

Modern Website and Brand Refresh Help Winnebago County Serve More Pets and People

Winnebago County Animal Services is a department of Winnebago County government covering more than 500 square miles and serving the more than 280,000 residents. It provides services including pet registration, veterinary care to animals in need, animal welfare and cruelty investigations, pet adoptions, and more.

The organization wanted to share its unique role as a department of County government as well as improvements which led to more positive outcomes for the pets and people of Winnebago County. The design of a new website would be a better reflection of the organization, integrate directly with shelter systems, and allow for easier maintenance by the internal team.

Solution

Chartwell facilitated a process to develop brand messaging and a graphic identity that highlighted the mission and role of Animal Services as a department of Winnebago County. This work served as the foundation for the website, timed to launch with the debut of a new shelter management system.

The new website is easier to navigate, facilitates service, and improves access to information about responsible pet ownership, animal safety and more. By integrating with the new shelter management system, adoptable pets are updated on the site in practical real time, and residents can easily begin the adoption process online. The site also includes features that allow residents to request other services, share lost pets and found strays, and access a library of helpful articles and resources.

Chartwell assisted with the public launch of the new brand and website, sharing the organization’s success and promoting the new website resource with the community.

Outcome

Animal Services has seen a sharp increase in the number of adoptions and pre-adoptions started online. Use of the lost and found pet resources has been strong, helping reconnect lost pets with their families. The intuitive backend structure is a bonus to the Animal Services team, making it possible for them to regularly update and maintain the website with internal resources.

“Our logo and new website reflect our mission for serving people and saving pets in Winnebago County. The rebrand and website development process was a large undertaking and working collaboratively with the Chartwell team helped us deliver an experience that is among the best in the industry for our community.”

– Brett Frazier, Administrator, Winnebago County Animal Services