MiddKid Productions, a Hollywood-based television production company behind shows like The Night Agent, The Shield, S.W.A.T, and Timeless, partnered with Chartwell Agency to modernize its brand identity and build a new website capable of showcasing its growing show content library. With an established logo and on-screen brand already recognized by its audience, MiddKid needed a broader brand system and a digital home that could grow alongside its programming.
MidKidd’s on-screen brand had never lived anywhere beyond the vanity card shown in the show’s credits. The company required a system built for a website, social platforms, or the everyday demands of digital communication. The company also needed a way to organize its expanding roster of shows alongside blog posts and news updates. Its team wanted a site simple enough to update in-house as new programming launched and supporting content was developed.
Chartwell built out MiddKid’s brand into a full system, ready for every digital and social touchpoint, and paired it with a fully redeveloped website. Custom content types for shows, blog posts, and news gave the MiddKid team an effective and easy way to keep the site current as new content is developed, media recognition is earned, and programming is released.
To bring the project to life, Chartwell:
MiddKid Productions now has a brand system built for every channel it works in, and a website built to keep pace with its programming. Ahead of the premiere of MiddKid’s most recent show, American Hostage, the custom show and blog post types let the team publish the show’s full page along with a running series of writers’ room blogs, with new entries added as each episode airs, all without added development work. MiddKid can now stir up excitement for what’s coming next while giving critics, creators, and fans an easy way to explore its full library of hit shows.
