education

branding

education branding

The world of education has had a front seat in the news for the past several years,

and if you want the news about your school to be positive, it helps to have a strong university, public school district, or private school branding strategy. At Chartwell, we have over 20 years of experience in the education sector, and our innovative team of creative and copywriting experts will effectively connect your institution’s story to your core audience. Whether you need a new brand or just a facelift, we can deliver a vibrant message and design to draw students to your school.

Branding and Rebranding in Higher Education, K-12, and Private Schools

At Chartwell, we recognize that creating a brand for your institution that reflects who you really are is critical. We specialize in research to better understand your essence as a school. Whether you need branding or rebranding for your school, our team will work to understand your mission, your people, and the many ways you stand out from the crowd. From that, we are able to create an authentic brand for your public school district, private school, or university.

What can you expect from a brand or rebrand with Chartwell? We pride ourselves on the following elements:

Understanding your school and its key constituents
Creating your brand essence and core promise
Highlighting key differentiators, especially in highly competitive markets
Expressing the essential values of your university, college, public school district, or private school
Positioning or repositioning your academic institution
Developing an appropriate tone
Creating a strong visual identity
Determining key messaging
Creating impactful videos for teacher recruitment to institutional branding
Utilizing websites, brochures, and other means of advertising to deliver your brand message

Consider Your Audience

Branding and rebranding efforts are not a one-size-fits-all approach. If you want your branding or rebranding to be effective, you need to market it to a unique group of people. We have a wide variety of experiences in the various educational sectors, and the brand we create for you will reflect that expertise.

Higher Education:

Many institutions of higher learning are facing significant challenges, and as budgets decrease and overall college enrollment drops, all eyes are on the schools as they manage through accreditation, design dynamic classes, and deal with the latest technology. Let us help shine a positive light on your institution.

K-12 Public and Private Schools:

With many recent changes in the world of K-12 education, we have a plethora of strategies to build your brand and get your message to prospective students and their families.

Educators:

Branding is not just for students. As most educators have to accomplish professional development on their own, we have built an arsenal of workshops and materials to help you stay on track.

Education Support Organizations:

In marketing, it is important to think beyond the sharpened pencils of schools. There are many education organizations that aren’t schools, especially those that provide support systems, technology, and other educational-based offerings. We can help your organization push your message through to the proper channels.