Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently partnered with Idaho Trust to develop a comprehensive brand system, including a full set of brand visual assets, a brand guide, and ready-to-use design templates, giving the organization the tools to present a cohesive, professional identity across every channel.

CWA Credit Union & Financial Marketing, a specialized division of Chartwell Agency, led the project by first assessing Idaho Trust’s existing brand materials to identify gaps before building out additional assets to support a wide range of communications, from rack cards and one-sheeters to brochures, multi-page booklets, signage, and print and digital advertising.

To bring the brand system to life, Chartwell expanded Idaho Trust’s visual asset library with secondary colors, fonts, design elements, iconography, and photography direction, and developed a detailed brand guide documenting messaging and positioning, tone, personality, voice, and branded design elements. The team also designed a set of InDesign templates, including a one-sheeter, a tri-fold brochure, and a multi-page print piece with sample cover layouts and spread designs, to establish a consistent structure for future collateral.

Through this collaborative process, Chartwell delivered a brand system that gave Idaho Trust a stronger, more consistent visual presence while making it easier for the internal team to maintain that consistency going forward.