Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Barbara Olson Center of Hope, an organization dedicated to empowering individuals with intellectual and developmental disabilities, to create “Center of Hope. Center of Possibilities.,” a fundraising and marketing campaign supporting the organization’s next chapter of growth.

Led by CWA Nonprofit Marketing, a specialized division of Chartwell Agency, the campaign combined strategy, messaging, creative direction, and video storytelling to connect Barbara Olson Center of Hope’s more than 75-year legacy of service with its vision for the future

Chartwell developed the campaign’s core messaging, creative direction, and positioning to support fundraising for planned facility upgrades and program enhancements, giving donors and community members a clear understanding of the organization’s impact and opportunities ahead.

As part of the campaign, Chartwell directed a companion video featuring unscripted stories from participants, staff, family members, and board members. The agency developed the interview approach and storyboard, directed the on-site shoot, and partnered with a video production team to shape the footage into a cohesive story centered on the people, programs, and relationships that define Barbara Olson Center of Hope.

The resulting campaign gives the organization a clear, compelling message and powerful storytelling too to engage donors and build community support for its continued growth.

To learn more about Chartwell Agency and the services offered, visit www.chartwellagency.com.