Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently received five international Hermes Creative Awards from the Association of Marketing and Communication Professionals.

Hermes Creative Awards, one of the oldest and largest creative competitions in the world, honors the messengers and creators who bring ideas to life across traditional and digital platforms. Each year, judges evaluate the creative industry’s best publications, branding collateral, websites, videos, advertising, marketing, and communication programs.

This year, Chartwell Agency received one platinum award, two gold awards, and two honorable mentions:

Platinum:

•  Rock Valley Credit Union (RVCU) Website Redesign: The CWA Credit Union & Financial Marketing division partnered with RVCU to create a modern, user‑focused website that reflects the organization’s commitment to trust, accessibility, and personalized financial guidance. Built with a mobile‑first approach and supported by a flexible content management system, the redesign improved navigation, enhanced search visibility, and simplified access to key services. With streamlined user pathways, clear calls to action, and integrated online banking and social platforms, the new website delivers a seamless experience for both current and prospective members while providing a scalable foundation for future growth.

Gold:

• Foresight Financial Group Booklet: Chartwell Agency worked with Foresight Financial Group to support a complex transition from six community banks into a single unified brand. The CWA Credit Union & Financial Marketing division created six tailored transition guides and supporting disclosure materials, simplifying complex regulatory and operational information into accessible, easy‑to‑navigate content. The booklets helped ensure a smooth transition by providing clarity, reinforcing trust, and maintaining each bank’s local identity within the broader Foresight brand.
• Keith Country Day School (KCDS) Thrive Campaign: Chartwell Agency partnered with KCDS to develop “A Place to Thrive,” a multi‑channel enrollment campaign designed to strengthen brand perception and connect with prospective families. Through targeted email, digital advertising, website messaging, and social content, CWA Education Marketing division delivered an approachable and emotionally resonant narrative that balanced academic rigor with a strong sense of community, helping families better understand and connect with the Keith experience.

Honorable Mention:

• OrthoIllinois Spine Commercial: The CWA Healthcare Marketing division partnered with OrthoIllinois to develop a new 30-second commercial centered on a patient’s journey from chronic pain to renewed mobility. The commercial combined emotional storytelling with clear, reassuring messaging about minimally invasive treatment and coordinated care. Chartwell led script development, production management, and on‑site creative direction, delivering a multi‑platform campaign for television, social, and radio. The final commercial strengthened OrthoIllinois’ position as a trusted leader in spine care by blending compassion with advanced spine care.
• Chicago Rockford International Airport (RFD) Landline Digital Marketing Campaign: CWA Economic Development Marketing division worked with RFD to support the launch of American Airlines’ Landline service with a targeted digital campaign. Using SEM, paid social, and email marketing, the campaign simplified a new travel concept and guided users from awareness to booking. Clear messaging and strong calls‑to‑action helped drive engagement, increase visibility, and position the service for adoption across regional markets.