Chartwell Agency, an award-winning marketing firm based in northern Illinois, has partnered with Solarity Credit Union, a Washington‑based financial institution, to launch Brighter Banking, a brand‑forward marketing campaign designed to clearly communicate Solarity’s member‑first approach.

As Solarity continues expanding into new communities and evolving its service model, the credit union sought a cohesive way to highlight key decisions made around the branch design, staffing model, and technology enhancements. Chartwell leveraged its experience in financial‑services branding to translate these complex service changes into clear, member‑focused messaging.

The Brighter Banking campaign is rooted in Solarity’s vibrant, welcoming brand and bright, open branch experience, reflecting both the intelligence behind its technology and the human warmth delivered by its financial guides. The campaign positions Solarity as a modern, approachable financial partner by highlighting flexible banking solutions, intuitive digital tools, and financial guidance that helps illuminate clearer paths forward.

Chartwell developed a scalable and integrated campaign built to support Solarity’s growth across markets. Drawing on its strength in campaign development, Chartwell created alignment across digital, video, social, and traditional channels. Tactics included social media content and graphics, video and radio production, targeted digital ad development, refreshed collateral, and updated branch and internal signage. Chartwell’s creative team produced modern, cohesive assets that brought the Brighter Banking concept to life and ensured consistent brand expression across every touchpoint.

Brighter Banking translates Solarity’s evolving service model into a confident, member‑focused narrative. The work also demonstrates Chartwell’s capability to build scalable brand platforms that support organizational growth and product promotion.