Chartwell Agency, an award-winning education marketing firm based in northern Illinois, recently partnered with Diamond Assets to develop a video highlighting the company’s deployment service and the benefits of midyear technology refreshes for school districts.

Diamond Assets sought a compelling way to demonstrate that districts can successfully refresh devices during the school year while reducing IT workload and maintaining instructional continuity. To help tell that story, the company pa,rtnered with Chartwell Agency to create a video centered around a real midyear deployment with the School District of Cumberland.

Chartwell developed the campaign strategy, storyboard, and production plan before coordinating on-site filming at Diamond Assets’ deployment facility and the School District of Cumberland. The video features interviews with district leadership and behind-the-scenes footage that illustrates the deployment process from start to finish.

The final video serves as a long-term sales and marketing asset for Diamond Assets, helping school leaders better understand deployment services and the flexibility of midyear refreshes. The project also generated additional video content that can be used across future marketing and communication efforts.