Ingenium Aerospace is an innovative, global leader in actuation systems and rotating components for space, air, land, and sea. For more than a decade, its team of technical experts has developed highly engineered, custom motion controls and rotating components to address the most complex problems in the industry.
The organization partnered with Chartwell Agency to develop enhanced marketing collateral for the prestigious Paris Airshow including a general “about us” brochure and individual product line slicks. Ingenium wanted to add elevate their brand presence to compete with larger companies, stand out against the competition, and continue to position themselves as a leading player in the aerospace industry.
Chartwell developed a collateral system concept to ensure the new pieces remained effective independently or could work together as a cohesive set. The concept also aligned to the Ingenium Aerospace website, which Chartwell Agency designed in the year prior.
The new brochure retained its role as a general brand piece, but with a refined and sophisticated aesthetic. The inclusion of interesting folds and innovative print applications added a tactile and visual element, making the piece memorable.
Additionally, two product line slicks were updated to align with the new company capabilities. These pieces were developed to promote specific solutions and included detailed information while seamlessly integrating into the brand story on display at the prestigious Paris Airshow.
The marketing collateral series incorporated rich brand elements and colors; clear and concise copy; interesting print and gloss applications and a strong call to action. Chartwell Agency managed all aspects of the project including copywriting, graphic design, form factor details, and print specifications.
The result of this collaboration was a professional and polished upgrade to the collateral, allowing Ingenium Aerospace to shine alongside industry leaders at the Paris Airshow. The enhanced design exuded sophistication and incorporated dimensionality for a touch of “sizzle,” making the collateral visually striking in a crowded market.
With its expertise in storytelling and graphic design, Chartwell Agency can help clients create compelling marketing collateral that drives real business results.
