TexAmericas Center, one of the nation’s largest mixed-use industrial parks, partnered with Chartwell Agency to announce and promote two newly acquired locomotives that expand the organization’s rail capacity and strengthen the region’s economic development infrastructure. With the locomotives arriving on campus, TexAmericas Center needed a cohesive, high-impact public relations campaign that showcased the new assets and reinforced its growing transportation capabilities
As TexAmericas Center continued to build its reputation as a logistics-forward destination, the addition of two locomotives represented a major milestone. The project required a strategic public relations campaign supported by a modern, memorable graphic identity to maximize visibility, generate momentum, and position the locomotives as symbols of economic opportunity.
Recognizing the significance of the investment, TexAmericas Center sought a christening event that would highlight the locomotives’ role in supporting regional growth. Chartwell elevated the moment into a broader narrative of progress, infrastructure enhancement, and community pride.
Chartwell developed a cohesive environmental graphics system rooted in Etnyre’s updated brand palette, typography, and graphic language. The design establishes a flexible visual framework that integrates with the architecture while highlighting key brand messages. Built as a modular system, the approach allows environmental elements to scale easily across departments, buildings, and future facilities.
Chartwell led and executed a coordinated public relations campaign that included:
Communications: Development of the save-the-date, event invitation, speaker talking points, and a detailed day of news conference event timeline
Public Relations: Press release, media fact sheet, messaging to highlight the locomotives’ regional impact, proactive story pitches, media coverage, photography shot list, and on-site PR support
Creative Design: Locomotive paint scheme and all event signage and promotional materials
Event Management: Full planning and execution of the commissioning event
The public relations campaign reinforced TexAmericas Center’s position as a forward-thinking industrial hub, generating strong regional and industry media coverage, increasing awareness of its rail capabilities, and reinforcing stakeholder confidence. By transforming the locomotives into compelling symbols of progress, the launch provided lasting visuals and messaging that continue to support marketing and regional community engagement efforts.
