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12

Annual Report

Client
Alignment Rockford

Industry
Education

Explore Our Expertise:
Marketing
Content Review
Graphic Design

Annual Report Redesign Tells a Powerful Story of Student Success

Alignment Rockford is an organization that supports the improvement of academic and lifelong success for youth and students in Rockford by engaging partners across the community in programs and initiatives that respond to gaps and needs identified by Rockford Public School District 205.

The organization wanted a fresh and visually compelling annual report that would reinforce the impact of the organization and share the “why” that drives its mission by highlighting two of Alignment Rockford’s key initiatives. While not the main goal, the piece also needed to integrate a call to action to ask for support.

Solution

Chartwell Agency collaborated closely with Alignment Rockford to reimagine their annual report, aiming for a compelling narrative that succinctly captured the organization’s impact. Leveraging their expertise in storytelling and design, Chartwell proposed a streamlined approach, focusing on two key programs – Ready to Learn and Healing-Centered Student Support – to vividly showcase the organization’s student-centric mission.

The final report seamlessly integrated a message from the executive director, offering insights on how the community plays a role in children’s development. In addition, the piece recognized corporate and individual donors while listing important grants that helped fund the organization’s transformative initiatives.

To enhance accessibility and engagement, three QR codes were strategically incorporated, enabling readers to delve deeper into the organization’s initiatives and seamlessly contribute to their cause.

The four-page report leveraged Alignment Rockford’s branding while skillfully blending stock photography, insightful infographics, and a visually striking design to captivate readers’ attention.

Upon completion, the report was posted onto the website and printed to share with families, volunteers, donors, and supporters. This collaborative effort between Alignment Rockford and Chartwell Agency culminated in a powerful communication tool that not only celebrated achievements but also inspired continued support and engagement in the pursuit of educational excellence.

Outcomes

The revamped annual report received positive feedback for its engaging content and emphasis on impact. The report served as a catalyst for deeper community engagement and reinforced Alignment Rockford’s position as a driving force for educational empowerment in the region.

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