Chartwell Agency worked with BioForward to identify which member organizations could tell their stories in unique and diverse ways. The videos highlight dynamic companies and individuals who choose to build their biohealth careers in Wisconsin. Through interviews and bright B-roll, the videos highlight the possibilities in Wisconsin and the educational opportunities, university support, and health centers in the state. Additionally, the videos included the cost of living and high quality of life in Wisconsin. 

Chartwell Agency developed scripting and messaging, and then conducted the interviews, shot visuals of the unique offices and gained firsthand insight to better tell their story. Our creative services team then edited the videos which included consistent intro and outro elements for a refined, cohesive look.

The videos will assist in marketing to key audiences – both individuals and businesses and  and also will run in a targeted LinkedIn campaign that will reach biohealth professionals in key cities throughout the country. As LinkedIn users interact with the ads, they will be directed to the jobs page on the BioForward website to gain further insight.