Studio GWA (previously Gary W. Anderson Architects) is a full-service architecture firm with a diverse portfolio in historic preservation, adaptive building reuse, new construction, and visionary planning. In addition to its leading-edge and innovative designs, the firm actively engages in and with the communities it serves, lending a voice on historical building preservation, appreciation, and value to the community.
As part of its evolution from a sole proprietorship to a partnership, the firm wanted a brand that better reflected its dynamic team and expanded capabilities while honoring its well-deserved reputation and history.
Chartwell facilitated a companywide discussion on the organization’s differentiators and value proposition and conducted a brand analysis with leading partners and clients. With insight from both internal and external stakeholders, Chartwell Agency worked with the team to create a new identity and brand package which included a new name, logo, brand guidelines, and identity pieces.
We also developed a new website to feature more prominently and visually the compelling body of work from the Studio GWA team. The new site not only highlights projects, but also presents the team’s full capabilities with an improved user experience. Through the website, the Studio GWA team was able to define its voice for sharing its story locally, regionally, and nationally.
As part of the brand unveiling and rollout strategy, Chartwell developed communications to clients, partners, the community, and industry. We oversaw media relations, crafted a proactive social media strategy, produced a visual presentation for the formal unveiling event and developed a plan to capitalize on the momentum from the initial announcement.
“We are grateful for the Chartwell team! They led us through the process of updating our brand to Studio GWA as well designing a custom, brand-new website that better reflects our team and work. No matter how urgent or complex, we could trust Chartwell to be responsive, deft, and thorough. Companies considering a rebrand must know that they get one chance to do it right; having a team like Chartwell gave us peace of mind the entire time.”
Jennifer Spencer, Partner
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120 West State Street, Suite 305
Rockford, IL 61101