Branding
New York Preschool & Kids Club
Summer Care Program
Client
Keith Country Day School
Industry
Education
Explore Our Expertise:
Content Development
Digital Marketing
Digital Media
Graphic Design
Social Media
Facilitation
Public Relations
Strategic Marketing Fuels Growth for Keith Summer Care Enrollment
Keith Country Day School, the region’s top-ranked college-prep school, wanted to increase awareness and enrollment in its Summer Care program. While the program offered safe and enriching experiences for children during the summer months, the school needed a stronger marketing strategy to reach more families and differentiate itself from other childcare options.
Solution
Keith partnered with Chartwell Agency to design and implement the Summer Care at Keith integrated marketing campaign. The approach focused on building awareness, engaging families, and driving enrollment through a multi-channel strategy:
- Content Development: Created engaging content about the Summer Care program.
- Digital Outreach: Developed social media advertising and targeted email communications to reach families actively seeking summer programs.
- Creative Collateral: Designed banners, informational slicks, and print materials showcasing the program’s value.
- Dedicated Landing Page: Provided a simple, easy-to-navigate hub for program details and enrollment.
This multi-faceted strategy ensured consistent messaging across channels while making it simple for parents to learn more and enroll their children in the program.
Outcomes
The collaboration between Keith and Chartwell Agency produced a measurable impact:
- Increased Enrollment: Enrollment in the Summer Care program exceeded expectations compared to previous years.
- Expanded Awareness: Digital and print materials reached more families across the community, elevating the program’s visibility.
- Stronger Brand Alignment: The campaign reinforced Keith’s reputation for providing enriching opportunities beyond the traditional school year.
The successful campaign demonstrated the effectiveness of strategic marketing in enabling schools to effectively showcase their programs and connect with families in meaningful ways.
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repperson@chartwellagency.com
Rockford
Chartwell Agency
120 West State Street, Suite 305
Rockford, IL 61101
(815) 282-9976
