Home Show Booth

Client
Macktown Construction Group

Industry
Construction

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Branding
Marketing
Graphic Design

Strategic Booth Design Drives Leads for Macktown Construction

Macktown Construction Group is a family-owned residential design-build remodeling firm that provides premium quality construction services for kitchens, additions, whole home renovations, bathrooms, basements, and outdoor living.

The company wanted to “wow” attendees at a key home show with a visually appealing and well-branded booth that drew potential customers in to learn more about their services. Macktown Construction Group wanted a partner that was not only able to create an impressive design but could manage all aspects of the project from start to finish.

Solution

Chartwell Agency leveraged its expertise in branding and graphic design to develop a tradeshow booth strategy based on the client’s goals and the audiences’ expectations for the show. Understanding that attendees seek clarity and immediacy in understanding a company’s offerings, the agency prioritized streamlined designs and concise messaging to maximize exposure and engagement. By focusing on high-level messaging and impactful “finished project” images, Chartwell Agency was able to create a booth that stood out against the competition and amidst the noise of the event floor.

Chartwell Agency developed a trade show display that included parachute-shaped tension fabric headers, giving the booth a castle-like appearance from afar. The booth also featured columns, a podium, banner stands, a cocktail table, and a fabric backwall display, all functioning perfectly together to produce the “wow” factor.

The booth also included a one-stop-shop stand, which enabled attendees to explore catalogues with an iPad, TV, and brochures for added convenience. The unique form and extensive graphic space created a visually stunning presentation. The graphics were printed onto stretch fabric using a dye-sublimation process, ensuring vibrant, high-resolution images that smoothly fit the frames. The entire booth was designed for easy packing and setup, making it portable and user-friendly.

Chartwell Agency managed every aspect of the booth development from project management to design execution and content development to coordinating printing. In addition, the firm worked directly with vendors to guarantee timely delivery and uncompromising quality.

Outcomes

Through collaborative efforts with Macktown Construction Group, Chartwell Agency delivered a tradeshow booth that surpassed expectations and left a lasting impression on attendees at the home show. The booth succeeded in drawing potential customers in, fulfilling the company’s objective of creating a standout presence at the event. The simple yet impactful design elements and messaging effectively communicated the company’s offerings and captured the attention of the target audience. The seamless execution of the project, from concept development to vendor management, ensured that Macktown Construction Group could confidently showcase their brand and services.

As expressed by the client, the outcome was met with enthusiastic appreciation, affirming the success of the partnership and the effectiveness of the booth in achieving its intended goals.