Marketing Campaign
Rock River Valley Blood Center
Branding
Client
New York Preschool & Kids Club
Industry
Economic Development
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Rebranding
Facilitation
Logo and Graphic Design
Marketing Campaign
Public Relations
Strategic Brand Rollout
From NY Kids Club to NYPKC with a Rebrand Rooted in Joy and Learning
NY Kids Club, now NY Preschool & Kids Club (NYPKC), is a leading children’s enrichment center and preschool in New York City, serving children ages 3 months to 12 years. As the organization expanded its programs and curriculum, it needed a brand that reflected its growth, innovation, and commitment to joyful, connected learning.
Solution
Chartwell Agency led a full brand transformation, providing:
- Brand messaging & positioning to showcase NYPKC’s unique educational philosophy.
- Visual identity with seven logo options and brand guidelines for consistent application.
- Brand rollout strategy to launch the new identity across locations and channels.
Outcomes
- Rebrand launched successfully in August 2025.
- Modernized logo and brand reflect innovation, joy, and lifelong learning.
- Strong brand rollout increased awareness among the community and media, positioning NYPKC as a leading NYC education partner.
Chartwell Agency’s strategic guidance and creative execution positioned NYPKC as a modern, family-focused education partner, strengthening its brand identity and supporting its mission of lifelong learning while setting the stage for continued growth across New York City.
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repperson@chartwellagency.com
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Chartwell Agency
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