Website Redesign Enhances Member Experience for Picatinny Federal Credit Union

Chartwell Agency worked with Picatinny Federal Credit Union to develop a website that communicated efficiency, trustworthiness, capability, expertise, and organizational sophistication, all while reflecting best practices for user experience, intuitive navigation, search engine optimization, and modern functionality.

With one of the main objectives for the organization being to enhance user experience, the first step was to develop a clean and intuitive navigation process, ensuring a seamless browsing experience. Presentation of content was streamlined, and pages were designed with a mobile-first approach, ensuring a good experience across myriad devices. Custom functionality allowed team members to easily update and cross promote important information like rates, special offers, and resources across multiple pages of the site.

The website’s resources were expanded to include educational articles, calculators, and videos, providing members with the tools to make informed financial decisions in a variety of formats. As importantly, the new site streamlined the website maintenance processes, making it easier and faster for Picatinny staff to manage and create content throughout the site.