Corporate Brochure

Client
TexAmericas Center

Industry
Economic Development

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Economic Development Corporate Brochure: A Strategic Snapshot of TexAmericas Center

Located in the Texarkana metropolitan area, TexAmericas Center owns and operates one of the largest mixed-use industrial parks in the United States. With roughly 12,000 development-ready acres of land and approximately 3.5 million square feet of commercial and industrial product, TexAmericas Center services four states including Arkansas, Louisiana, Oklahoma, and Texas.

TexAmericas Center needed a comprehensive brochure that effectively communicated the location’s infrastructure, business advantages, and long-term vision for growth. The goal was to create a proactive, go-to resource that TexAmericas Center could use to engage corporate decision-makers, prospective tenants, site selectors, and industry leaders. The final piece highlights not only the region’s advantages but also TexAmericas Center’s commitment to supporting growth, innovation, and long-term success.

Solution

Chartwell Agency partnered with TexAmericas Center to design a corporate brochure focused on the needs of prospective tenants and stakeholders. The aim was to deliver clear, compelling information in an easily digestible format with:

Tenant-Centric Design: The brochure’s design prioritized the needs of those seeking clear, compelling information about TexAmericas Center.

Outcome-Driven Content: To immediately communicate potential benefits, Chartwell Agency placed TexAmericas Center’s service offerings and project portfolio front and center. This approach maximized reader engagement by highlighting tangible outcomes.

Strategic Market Insights: Chartwell Agency crafted content that highlighted Texarkana’s market insights, community, and culture. This provided a comprehensive picture of what it’s like to live, work, and grow a business in the region.

Showcasing Competitive Advantages: The brochure clearly showcased the competitive advantages of the site, offering prospects compelling reasons to choose TexAmericas Center.

Integrated Core Values: The agency seamlessly integrated TexAmericas Center’s core values, objectives, and long-term goals. This left a strong, cohesive impression of TexAmericas Center’s identity and its commitment to every partnership.

Outcomes

The final corporate brochure is a strong reflection of TexAmericas Center’s values of professionalism, commitment, community, and excellence. Designed to be both visually engaging and easy to navigate, the brochure enables viewers to quickly understand the benefits of locating at TexAmericas Center, while also getting a feel for the organization’s culture, services, and strategic advantages.

The development of a wireframe outlining content sections and sketching of the layout led to all key information being presented in a visually appealing and easy-to-navigate format. The collaborative and front-loaded approach proved highly beneficial. Gaining early alignment and client approval before full content development significantly streamlined the project. This led to a reduction in revisions which reduced common project delays and cost increases.

The polished design and targeted messaging help deliver a strong first impression, positioning TexAmericas Center as a credible, capable, and future-focused partner in economic development. Ultimately, the brochure equips TexAmericas Center with a proactive marketing tool that reinforces its reputation and helps convert interest into opportunity.