One Table Video
Client
YWCA Northwestern Illinois
Industry
Nonprofit
YWCA Northwestern Illinois delivers its mission, “eliminating racism, empowering women, and promoting peace, justice, freedom and dignity for all,” to women and families in the six-county area of Boone, Jo Daviess, McHenry, Ogle, Stephenson, and Winnebago, Illinois. The organization serves more than 13,500 women, children, and families each month, through child care subsidy, quality child care access and improvement resources.
In August of 2023, the YWCA hosted its inaugural fundraising event, One Table: An Open Air Dining Experience, in downtown Rockford where guests experienced a multi-course meal outdoors along the Rock River. All proceeds benefited the programs available through YWCA Northwestern Illinois.
Solution & Outcomes
Events like One Table are made possible because of the support of generous sponsors of the YWCA Northwestern Illinois. After the event, the organization wanted to show additional appreciation for donors by developing a video to share the impact companies and individuals are making by providing critical funds for its programs, but also to showcase the event for future promotions by highlighting the people music, food, drink, and ambience of the evening.
Chartwell Agency utilized existing b-roll footage from the event to create the video and provided scripting and coordinated voiceover which focused on sharing important messages about the impact sponsors and supporters are making for YWCA’s constituents. The video was professional and fun and also provided a nice recap for the 2023 attendees to enjoy.
The one-minute video was shared on social media and can be used on other platforms in the future. With its first-year success, One Table will likely become an annual event and the video will be an important marketing tool to help the organization recruit sponsors and attendees for the One Table event in the future.
Chartwell Agency specializes in creating both long- and short-form videos that tell compelling stories with innovative visuals and videography that draw in audiences. Chartwell Agency’s video capabilities include anything from vlogs to television commercials and digital and social ads to internal and external training videos. The firm offers extensive video services including casting, scripting, onsite production, art direction, interviews, lighting, sound, videography, digital editing, motion graphics, and voiceover.
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