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Regis College
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Rock Valley Credit Union
Industry
Financial
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Credit Union Website Redesign: RVCU’s Digital Upgrade
Rock Valley Credit Union, a member of the Rockford region since 1968, offers a full range of personal financial services and is dedicated to education and empowerment. The credit union provides local, personalized guidance for all financial needs no matter how unique.
Rock Valley Credit Union needed a modern financial services website that would communicate efficiency, trustworthiness, capability, expertise, and approachability. The goal was to create a user-friendly online experience for both current and potential members. With a focus on improving navigation, search engine optimization, and mobile optimization, the site needed to be easy to maintain and scalable for future growth.
“When RVCU partnered with Chartwell to revitalize our website, we knew the project was in expert hands. From the start, the team took the time to understand our vision, brand identity, and desired user experience. In today’s fast paced world, creating a seamless and intuitive experience was a top priority—because no one wants to dig through endless pages to find what they need. The team delivered a site that truly reflects who we are, and we’re proud to share it with both our members and future members.”
Darlyne Keller
President/CEO, Rock Valley Credit Union
Solution
Chartwell Agency worked with Rock Valley Credit Union to redesign their website, keeping user experience at the center of focus. The first step was to implement a content management system (CMS) that would allow Rock Valley Credit Union staff to easily update and manage the site. A mobile-first approach ensured the website was fully optimized for mobile devices, providing a seamless browsing experience regardless of device.
To improve user experience, Chartwell Agency optimized content presentation and simplified navigation, ensuring members could quickly access the information they needed, such as financial products, services, and resources. The site’s new structure included clear calls to action for visitors, such as login, apply, and contact options, guiding users toward tangible actions.
Additionally, Chartwell Agency integrated the website with Rock Valley Credit Union’s online banking services and social media platforms, allowing for dynamic content and enhanced engagement with members. Accessibility was a key consideration, ensuring that all users, regardless of ability, could easily navigate the site.
Outcomes
The redesigned website reflects Rock Valley Credit Union’s values of professionalism, trust, and commitment to the member experience. The user-friendly CMS allows the organization’s staff to easily update content, keeping the website current with minimal effort. The mobile-first design ensures compatibility across various devices, providing a consistent experience for all users.
The new website has made it easier for members to access information, engage with Rock Valley Credit Union’s financial services, and take action, such as applying for loans or contacting the credit union. The integration with online banking and social media has fostered stronger connections with members, making the site a hub for both information and engagement.
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