Regis College Partners with Chartwell Agency to Launch “Rise at Regis” Brand Campaign

Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Regis College, a co-educational, values-based institution near Boston, to develop and execute a dynamic brand campaign designed to boost enrollment and enhance recognition in a competitive higher education landscape.

Chartwell created “Rise at Regis,” a bold and fully integrated marketing campaign that positioned the college as a vibrant and supportive choice for students seeking to rise personally, professionally, and academically. The comprehensive strategy leveraged high-impact storytelling, visually compelling creative assets, and multi-channel advertising to elevate the college’s visibility and connect with prospective students.

The campaign included cohesive messaging and a distinct narrative platform, supported by dynamic billboards, campus banners, digital and social media content, connected TV (CTV) placements, and targeted email outreach. Chartwell also developed engaging video content to further personalize the Regis experience.

As a result of the campaign, Regis experienced stronger brand awareness in the Greater Boston area, increased digital engagement, and rising prospective student interest during and after the campaign period. Internal stakeholders including students, faculty, and alumni, embraced the new campaign narrative, further reinforcing the brand’s momentum.

Chartwell’s strategic approach helped Regis College reintroduce itself to the market with authenticity and impact, building lasting connections and setting the stage for continued growth.