Chartwell Agency Designs New Website for Alignment Rockford
Chartwell Agency recently designed a new website for Alignment Rockford, creating an improved online experience for the organization to communicate its unique mission, expertise, and value to the community, all while reflecting best practices for intuitive navigation, search engine optimization, and modern website functionality.
Alignment Rockford is a partnership bringing together Rockford Public School District 205 and strategic advocates from corporate, civic, political, religious, and social entities. Leveraging the national Alignment model, Alignment Rockford challenges and addresses systemic barriers and equitably impacts the growth, development, and academic achievement of each RPS 205 student.
Chartwell assessed the current site and designed a new web presence that better tells the organization’s story, presents the organization’s programs and mission, is visually appealing, and is easy to maintain. In a thoughtful web development process, Chartwell worked closely with Alignment Rockford staff to gather content, assets, and to understand the organizational goals driving reach and impact measurables.
Chartwell used its expertise in content architecture and web design to improve the user experience. By ensuring a seamless website experience that informs and engages, Alignment Rockford’s website has become a hub of communications to solicit support, inform advocates, and drive action.
“The process with Chartwell, from start to finish, was smooth and straightforward,” said Alignment Rockford Executive Director Emily Klonicki. “With the new website, families are able to quickly navigate to the resources they need and connect with us right away.”
Chartwell Agency specializes in education marketing, working with a variety of education support organizations as well as educational institutions including large public districts to private college-preparatory schools, and from regional universities to independent colleges. Understanding the student admission funnel, supporting all stages of the process including prospect, inquiry, applicant, deposit, admitted, and enrolled student. Its expertise also extends to supporting advancement, internal communications, alumni relations, and more.
