financial

crisis communication

financial crisis communication

When you are working in the financial industry, the last thing you want is to find yourself facing some sort of crisis communication.

But in today’s fast-paced world, most financial institutions have so many irons in the fire that there are a lot of things that can go wrong. From mergers and acquisitions to data breaches or court proceedings, there are many sensitive, complicated events that you may be faced with in the financial industry. At Chartwell Agency, we have over 20 years of experience telling the stories of clients. And if the story needs to be carefully constructed because of some sort of crisis, then you can trust us to turn a difficult situation into a neutral or positive one.

Let’s face it: In the financial industry there are often moments that can make or break a bank or credit union. These sink-or-swim scenarios are difficult to handle alone. We are here every step of the way to keep your organization afloat with our stellar crisis management team. We look at your marketing as a holistic package, and understand that you need a lot of hard work to tell your story and keep your bank or credit union shining in a positive light. We focus on all affected constituents – from board members to internal staff to media to the community and use all types of communication to get the message across to your key audiences.

Crisis Communication in the Financial Industry

The last thing you have time to think about in a crisis is what you will do to share the story in a more positive direction. You definitely need a solid crisis communication plan in place long before it’s needed. At Chartwell, we understand how to create a plan that will be ready when a crisis arises. 

There are several ways Chartwell will set up your financial institution to be effective if there is a need for crisis management. We put energy in on the front end, so should any difficulties arise, you will immediately be ready to better manage the challenges you face. By building a quality brand, and creating credibility through a variety of channels, our financial industry public relations team will help your reputation no matter the situation. When you’re in the middle of a crisis, it’s more difficult to solve. Careful planning and an eye to the future success of your bank or credit union are what set us apart from other marketing teams. What type of support can you expect from us?

We will start with the following framework to set your bank or credit union up for success:

Create a manual that can be used in any crisis situation for consistency of message and advanced preparation. 
Designate specific company responses to a variety of crisis situations, as well as an incident response team that will be available to handle a variety of problems.
Assign and train key spokespersons who will be the point persons at your company should any crisis management arise. 
Provide training to team members for crisis planning and/or training.
Create an action plan and message to offer authentic communications to the situation. 
Ensure the entire team is on board with the plan and the people at your bank or credit union have been able to practice their response. 
Follow up after an incident to fine tune the crisis communication and move forward.