healthcare

reputation management

In daily life, your reputation is everything, but if you think your personal reputation is important, consider the significance of hospital reputation management or healthcare organization reputation management.

Whether a physician reputation, or the reputation of an entire healthcare specialty groups, your name means everything. Long before a new patient or family member walks through your doors, they will have heard about you either from friends or family or by looking you up online. If you want to be the go-to medical facility in your area, then you need to develop stellar hospital and healthcare organization reputation management to celebrate all the good that your organization is doing and mitigate any problems that might arise.

At Chartwell Agency we have been in the marketing business for over 20 years. We understand the ways that the online world has impacted doctor reputation management or hospital reputation management, and we know the techniques needed to create a positive reputation for you and your team. With this experience in mind, we are on the cutting edge of keeping your reputation intact.

Healthcare Organization Reputation Management

With so much on the line and so many healthcare groups patients can choose from, you need to create a positive reputation for your healthcare organization. First, we will help you to spread the positive information about your practice, through community outreach, any cutting-edge procedures, or any other form of good news. We also help you deal with any negative reviews and create a strategy for dealing with difficult stories that come out of your healthcare organization. In most cases, the key is simply to help people feel heard. Through cultivating strategic responses, we will teach you how to mitigate the negative.

There are many elements that go into managing your organization’s reputation, and these effective tools are:

Creating a crisis communication plan
Training your staff for speaking with the media
Writing clear messages that explain but do not incite
Releasing interactive video
Maintaining online physician reviews
Managing social media accounts
Creating blogs

Your good name means everything.

With our experts at Chartwell and our ability to clearly tell your story, we will be able to manage reputation problems while simultaneously celebrating all the positives of your doctor’s office or hospital. In this manner, you can weather any storm that might arise and quickly get back to the business of treating patients.

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