Some people might believe that social media is a fun little engagement, but at Chartwell we understand the power and importance of social media, especially where financial institutions are concerned.
What some companies don’t realize is that social media is an ever-changing prospect, and if you want to leverage the scope of social media to its full potential, you need ongoing interventions and management.
Once you have a strong, recognizable brand in place, you need to utilize social media marketing strategies that will boost your business. That is where Chartwell comes into play. We understand that focusing on local advertisements will help to cement your brand and make your bank or credit union seem more friendly and approachable to your constituents. Additionally, there is perhaps nothing more important when dealing with financial advertising than being compliant with the language. Our experts are well versed in keeping your social media tractable.
All social media has as its goal reaching new customers, creating more leads, and connecting with your audience in a more heartfelt way. Let Chartwell create these affiliations for you.
Using Social Media in the Financial World
Our number one priority at Chartwell is to create connections for you: to build organic leads, to ensure that your message is seen by your target demographic, and to ultimately create more revenue for your financial institution. We make this happen in a variety of ways.
Creating and managing your accounts
Although most financial institutions are involved with social media facets like Facebook, it is important to use multiple channels to ensure that you reach your intended audience. Whether Instagram, LinkedIn, Twitter, YouTube, or other platforms, you need to understand how the message fits the channel and how it will affect your audience. Let Chartwell do the heavy lifting for you.
Creating a social content calendar
Once the social media plan has been created, you need to keep up with it. One difficulty in keeping connected is that it is very laborious for a bank to create social content and remember to post it when it is time. Trust Chartwell to keep on top of this tedious work for you.
What types of content go on the calendar?
Targeted local advertising
We carefully integrate each aspect of the advertising with the local framework necessary, and schedule posts across your social media channels so they reach the correct audience. Along with this we offer geographic targeting for your local market, as well as in-market targeting to reach the specific type of clients you are focused on. We are also able to focus on demographics such as education, job title, or industry, as well as re-target individuals who may need a nudge back in your direction.
Utilizing innovative designs
With the unique needs of community banks and credit unions in mind, we will create a vibrant, innovative design branded with your personal logo, creative content, and ADA compliant language. Through color choices, inventive designs, and clear copy, we will take your social media to the next level.
Analyzing and updating
Socrates said it best: “The unexamined life is not worth living.” To that end, we don’t just create dynamic social media campaigns and forget them. We do data-driven analysis to see which social media channels are thriving and which might need to be further developed. In this way, your social media campaign is a living, changing organism that is always looking out for your bottom line.