education

reputation management

education reputation management

In a perfect world, there would be no need for reputation management at all,

but as we all know, problems do occur, even in the most stellar of educational institutions. At Chartwell Agency, we work proactively to create a higher education reputation management plan, or private/K-12 public school reputation management plan, so when trouble arises, the solution is already in place.

With so much intense competition among colleges, universities, K-12 public and private schools, marketing matters, and having a strong online reputation matters even more. Attracting new students has never been easy, and rising costs and declining enrollment has made things in our post-Covid world has made things even more difficult. We are committed to generating positive press for your school, monitoring and managing your school’s reviews, and minimizing negative publicity. Because the world of education is so competitive, school reputation management is imperative to keep your institution at the forefront of the conversation in a positive light.

Education Reputation Management

Whether private school, K-12 public school, or university reputation management, there is one concept that rises above the others: communication. You need an educational marketing agency that understands how to communicate the good and mitigate the bad for your school. At Chartwell, our process of communication involves researching and understanding your educational institution, the area in which it is located, and the current climate.

We believe that communication is a process, and as such, we follow a process to get you up to speed on your reputation management:

Analysis of community experiences and expectations
Strategizing the message
Fresh branding with an eye to institution goals and community research
Creating a narrative that will tell your story
Developing a vibrant mission statement for your institution
Developing a visual identity for your marketing
Utilizing the appropriate social media channels to share your message

As with many things in life, the best defense is a good offense. A fundamental item that we create for many schools is a crisis communication manual. If common complaints arise, you and your school administrators will all be on the same page and offer consistent remarks to mitigate the problem.

One element of education reputation management often forgotten is the idea of dealing with online reviews. At Chartwell, we include typical and helpful responses for both positive and negative reviews in your manual, so you know exactly what to say. Your institution will learn a lot from reviews. Another way to learn about the perceptions of your school is by monitoring your social media platforms. We can assist you in monitoring keywords and hashtags so that you know what is being said about your school in real time. This will be invaluable in managing a crisis and getting ahead of it.

The importance of communication cannot be underestimated when it comes to managing your reputation.

Let Chartwell create a plan that will resonate with your constituents, so that they will hear the good news, and you will be able to lessen any bad news that may come along.

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