Chartwell Agency Develops Public Relations Campaign for Severson Dells Nature Center

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed and implemented a public relations campaign for Severson Dells Nature Center.

Severson Dells Nature Center, located in northern Illinois, is dedicated to connecting people to nature through education, conservation, and outdoor experiences. The center offers environmental education programs for all ages, promotes conservation initiatives, and provides a variety of outdoor activities aimed at fostering an appreciation for the natural world.

Chartwell Agency used its expertise in public relations to determine the best approach to effectively communicate the significance of Severson Dells Nature Center’s purchase of Elliott Golf Course from the Rockford Park District. The agency developed a comprehensive public relations strategy designed to highlight the regional impact of the organization expanding to a second location.

The campaign included a press conference to share news of the acquisition, ensuring maximum visibility and engagement. Chartwell prepared key message points, statements, and an FAQ to address stakeholder questions. A media alert and press release were issued to generate public interest, and the agency expertly managed media relations, on-site support, and logistics to ensure a smooth event.

The strategic public relations plan effectively communicated Severson Dells Nature Center’s growth to key audiences, resulting in widespread media coverage, generating over 30 media mentions and excitement about the organization’s future expansion.

Chartwell Agency specializes in public relations, helping organizations shape their brand narrative and build strong relationships with key audiences. Through tailored public relations strategies, the agency elevates visibility, enhances credibility, and drives engagement across media channels.